We captured the pride and passion of the players while introducing a colour never before seen in GAA sports across a series of hero stills, social edits, and TikTok trends.

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Results:

The campaign appeared online, in print, in-store, on social and in press, with the social-first approach generating record levels of reach and engagements on the Official Cork GAA and Sports Direct Ireland channels.

In addition to impressive numbers on social, the campaign also drove serious product consideration too:

+469% Increase in searches for “Cork Jersey” year-on-year

+27% Increase in GAA purchases online

600+ Sales in-store within the first weeks of the launch

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