Trouble Maker

Essential Icons

Objective

Despite being founded in 1989, USC failed to remain a household name in the UK. Over the years they had lost their way. We were tasked with bringing their vision of becoming the go-to destination for lifestyle brands and inspiring the original in everyone on social.

Approach

When needing to hero specific brands or products, it’s important to integrate credible, authentic people to drive relatability with the brand and consumer. For USC we have followed this approach, even when needing to highlight hero products or looks.

We did so by creating trend-led social-first content, storytelling interviews, and utilising influencers to drive authenticity and reach.