The campaign celebrated exciting star transfers including Kane, Grealish, Watkins and Kelly on giant digital OOH screens at London’s Outernet, to mark the launch of the mobile operator’s special Transfer Deadline Day deal, “Sign Like a Pro”, designed especially for football fans..

The delighted faces of Kane (Jared Kane, 31 from North London), Grealish (Dean Grealish, 28 from Lincoln), Watkins (Izzie Watkins, 32 from London) and Kelly (Chloe-Francis Kelly, 27 from Derry) were revealed on the billboards to mark their switch from rival networks to iD Mobile..

Our campaign also incorporated PR activity, centred around a nationwide OnePoll survey of 2,000 football fans to discover their opinions on the best and worst value player transfers of all time.

The Results:

Moving at rapid pace, we are hugely grateful to our brave and collaborative clients, partners billups and team of Trouble Makers who have made this happen. To date, the campaign has received coverage in:

- The Sun

- The Mirror

- Daily Express

- Daily Star

- All Football

- Campaign & Campaign Asia

- Little Black Book

- Marcommnews

- Mediashotz

‍